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Alala is a NYC-based activewear brand with a sophisticated downtown attitude created precisely for the way we live today. Taking inspiration from our daily lives, Alala has created a line for modern trend-setters who demand both the best in fashion and function and is always on-the-go. Alala's pieces are meant to be worn All Day regardless of where you're headed.


Founder and CEO, Denise Lee's AHA moment came in 2012 when she was training for her first triathlon and could not find an activewear brand that offered the effortless cool style of the contemporary designers she loved. Alala launched for the Spring 2014 season with innovative design techniques, fashion forward aesthetic and ergonomic fits that set the brand apart. Alala is carried in major retailers including Nordstrom, Neiman Marcus, Revolve and Shopbop as well as Equinox, Carbon38, Bandier and other specialty boutiques and is beloved by celebrities including Gigi Hadid and Reese Witherspoon.