"We've seen major successes with pop-up shops in the past and wanted to explore moving our NYC presence south to engage with a new market of consumers. The Shops are home to other amazing like minded brands that align with who the Alala woman is, so it's a perfect fit."
Alala's merch includes customizable tights (personalized with a complimentary monogram) to bras and jackets. Long-sleeved tees and tanks feature a no-seam construction.
The pop-up will be located adjacent to NARS in Center Plaza. Its hours will be Monday through Saturday, 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.