Shake Shack sprouted from a hot dog cart in Madison Square Park in Manhattan created by Danny Meyer’s Union Square Hospitality Group (USHG) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack fans lined up daily for three summers. The burger, hot dog and frozen custard stand at Buckhead Atlanta will be in nearly 2,500 square feet and will have a rooftop deck.
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